Carlos Llorente

[BIO]
I’m a Senior Designer with over 15 years of experience working across media, entertainment, and experimental visual communication. My practice spans visual identity systems, art direction, motion design, typography, and emerging technologies, combining strategic thinking with a strong focus on craft.

Since 2019, I have been working as Lead Brand Designer at Movistar Plus+, where I create visual identities, opening sequences, and broadcast design systems for original productions, documentaries, and live sports coverage.

Alongside my design practice, I explore electronic music as BLASTTO™ performing across Europe for more than two decades, from underground clubs to international festivals such as Sónar. I am also the founder of Club Graphics®, an editorial project dedicated to documenting and preserving the graphic heritage of Spanish club culture.

My work has been featured in publications such as It's Nice That and Creative Review, and I regularly share my experience through talks, workshops, and educational programs focused on design and generative AI.

[CLIENTS]
Academy of Motion Pictures, Coca Cola, Red Bull, Twitter, Adobe, Zara, Netflix, Barclays, Mini, Repsol, Nio, Yas Island, BBVA, Cunard, Holiday Inn, Yorokobu.

[EXPERIENCE]
Movistar Plus+ (Madrid)
The Atomic Garden (Madrid)
Fjord (Madrid)
FCB (Madrid)
Forpeople (London)
Interbrand (London)
StartJG (London)
The Late Night Salon (London)
Hometown (London)
Happy Ending Agency (London)
Tilt (London)
Neo Labels (Madrid)

[EXHIBITIONS]
Libros Mutantes @ La Casa Encendida, 2024
Club Graphics @ Quality Sportswear, 2022
Boobs & Board @ House of Vans,(London), 2016
Boobs & Board @ House of Vans (London), 2015
The Happily Ever After @ 71a Gallery (London) 2015
History of typography in Spain since 1990 @ El Matadero (Madrid), 2014
History of typography in Spain since 1990 @ MuVIM (Valencia), 2014
Lecture & typographic workshop Typo_Mad @ El Matadero (Madrid), 2013
Typo_Mad @ El Matadero (Madrid), 2012
Reset C @ Teatro Calderón (Valladolid), 2012

[FEAUTURED]